Board of Selectmen - 67 (02/03/2022)

TOWN OF WATERFORD
GENERAL FUND
2022-2023 PROPOSED BUDGET
DEPT/AGENCY: 
10113 
ECONOMIC DEVELOPMENT COMM.
52010 
425 
1,000 
1,000 
425 
0 
0.00%
52020 
POSTAGE 
0 
0 
0 
#DIV/0!
52030 
PROFESSIONAL FEES 
1,500 
16,000 
16,000 
1,500 
0 
0.00%
52050 
DUES, CONF. & EDUC. 
7,043 
7,851 
7,103 
10,071 
10,071 
7,851 
0 
0.00%
52060 
PRINTING 
150 
200 
200 
150 
0 
0.00%
REIMBURSABLE EXPENSES 
0
|
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Economic Development Commission
December 9, 2021
p. L of2
MEMBERS PRESENT: 
Chairman -Dan Radin, Eric Palmer, Jill Szymanski
REGo NEE
WATERFORD ECONOMIC DEVELOPMENT COMMISSION: :
December 
9, 2021 
rc
Louise Appleby Room 
2021 DEC 14 PM jo: 02
5:00 PM
MEMBERS ABSENT: 
Edward Lusher
ALTERNATES PRESENT: 
Greg Attanasio
STAFF PRESENT: 
Abby Piersall, AICP, Director of Planning, Mark Wujtewicz, Planner
1. 
CALL TO ORDER/APPOINTMENT OF ALTERNATES
A quorum was established. The meeting was called to order at 5:00 PM.
Gregg Attanasio seated for Edward Lusher
APPROVAL OF MINUTES - November 18, 2021 Meeting.
MOTION: 
Motion made by J. Szymanski, seconded by E. Palmer, to approve the minutes of the
November 21, 2021 meeting.
VOTE: 
4-0
CORRESPONDENCE
None
COMMISSION PROJECTS AND INITIATIVES:
e 
Fiscal Year 2023 Budget
A Piersall reviewed the proposed budget with the Commission. Members of the Commission
suggested increasing the Advertising Line to $1200 to include advertising expenses for the
Waterford Microgrant and Small Business Programs. G. Attanasio suggested an increase to the
Professional Fees Line of $16,000 be proposed in order to pay for consulting services to draft an
Economie Development Strategy. This increase would be based on approximately 80 hours of
work for an average rate consultant fee of $80/hr. The Commission agreed with the change. The
Commission proposed adding $1500 to the Dues, Conference and Education Line to include the
cost of attending the ICSC (Innovating Commence Serving Communities) Conference.
MOTION: 
Motion made by G Attanasio, seconded by J. Szymanski to approve the proposed
EDC Budget with the amendments as discussed.
VOTE: 
4-0
e 
Startup Microgrant Program
E. Lusher who was tasked with this project was not present. Nothing new to report.
e 
Small Business Grant Program
E. Lusher who was tasked with this project was not present.
Nothing new to report
© 
Crystal Mall
A. Piersall updated the Commission with the status of the Crystal Mall. She stated that there is the
potential for the Planning and Zoning Commission to sponsor a Zone District Amendment for the

Economic Development Commission
December 9, 2021
p-20f2
Crystal Mall property sometime next year. She stated that there still has been no communication
from the various interests involved with the Mall.
e 
Update of Planning and Zoning Commission Projects
A Piersall updated the Commission on the status of pending projects
4, 
TOWN DEVELOPMENT PROJECT AND PERMITTING STATUS
Described in the previous agenda item
5. 
PAYMENT OF BILLS
None
7. 
OTHER BUSINESS
None
8. 
ADJOURNMENT
MOTION: 
Motion by D. Radin, seconded by J. Szymanski to adjourn at 6:00 PM.
VOTE: 
4-0
Med Submitt
Mark cn
Planner

BUDGET FUNCTION
The Economic Development Commission’s purpose is to support and grow Waterford’s economy. The
Commission is empowered by Town Ordinance and State Statutes to serve as a platform to coordinate
activities and groups that work in support of economic development. Broad responsibilities the
Commission may undertake include market analysis, business recruitment and retention, marketing the
Town, and recommending actions that Town can take to meet its development goals.
The proposed FY23 EDC budget reflects a significant increase over FY22. The Commission voted to
submit this increase to ensure that it has the resources to better support Waterford’s economic
development efforts. Key elements driving the request include the need for specialized professional
services, effective marketing, and targeted networking.
MEMBERS
Dan Radin, Chair
Ed Lusher
Eric Palmer
Jill Szymanski
ALTERNATES
Greg Attanasio

BUDGET SUMMARY
Economic Developmnent Commission
FY2023 Proposed
SERVICES:
10113-52010-101-010-13-00-52 ADVERTISING 
$1,000
10113-52020-101-010-13-00-52 POSTAGE 
$0
10113-52030-101-010-13-00-52 PROFESSIONAL FEES 
$16,000
10113-52050-101-010-13-00-52 DUES,CONFERENCES & EDUCAT 
$10,071
10113-52060-101-010-13-00-52 PRINTING 
$200 
( e
10113-52070-101-010-13-00-52 REIMBURSABLE EXPENSES 
$200 
i
Total SERVICES 
$27,471
Advertising Line 10113-52010
$1,200 Requested
The EDC will advertise via print, digital, and social media platforms. Projects such ast the
upcoming small business grants, creation of an economic development strategy for the Town,
and marketing to attract businesses and residents would be paid from this line.
Professional Fees Line 10113-52030
$16,000 Requested
The EDC plans to draft an economic development strategy to guide Commission work and efforts to
grow Waterford’s economy. The strategy will include a review of existing economic development work
in Waterford, identifying goals and guiding policies for future work, and creating concrete and
measurable actions that can be taken in the short, mid, and long terms to implement goals. To support
this work, the Commission will solicit professional support from a consultant to supplement the work
required to create the strategy. The selected consultant would meet with the Commission to facilitate 
€
consensus around goals and strategies for economic development work in Waterford. The consultant

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would then review drafts of the strategy prepared with support from Planning Department staff and
advise the Commission on implementation actions. Approximately 80 hours of consulting services are
requested, at an estimated $200 per hour. The total cost of this work is expected to be 4,375.
Dues, Conferences and Education Line 10113-52050
$10,071 Requested
The EDC maintains membership with the Southeastern CT Enterprise Region (SeCTer) for the Town. SeCTer
provides access to regional economic data and project support. The Commission also maintains memberships
with professional organizations for the purposes of implementing and maintaining effective economic
development programs. Members attend educational and networking events whenever possible.
Southeastern CT Enterprise REgIGN (SECTE?) ssisscscsscecnsscecnsnnesnenmmensninamenanienmnneere S 6,831
Regional business information, regional promotion, educational resources
Chamber of Commerce of Southeastern CT ooo... eee ceesseesseseceeeseeseseeseseeseeseeasaeesssesacsessesseeseeseesens S$ 
220
Promotes local networking, facilitates communication & collaboration
CT Economic Development Association (CEDAS) ......cccccccccssscccssccecceserssesssecccscesesesers deevarenewnusasase S 
150
Economic development expertise, educational seminars & forums
Business meeting expenses, including shared costs of facilities and admission costs for economic
EVENIES,, VCO 
TI IIES ANC SSN 
INS ccc cece sr eres 
eee 
eee S 
400
Innovative Commerce Serving Communities (ICSC) Conference Attendance.........ccccscserereeees . $2,470
ICSC (formerly the International Council of Shopping Centers) is 
a member organization
supporting retail, dining, entertainment, and other marketplace industries. The organization
provides industry insights and networking opportunities to support development initiatives. The
Economic Development Commission recommends that a representative from Waterford be
funded to attend the annual conference in Las Vegas in May of 2023 to make connections and
promote commercial development opportunities in Waterford to industry leaders. The
proposed budget includes travel, hotel, and registration costs one conference attendee as
follows: $820 (registration), $600 (flight), $1,050 (hotel, 3 nights).
Printing Line 10113-52060
$200 Requested
The EDC will distribute printed materials to its members and to members of other Boards and
Commissions while crafting the economic development strategy for Waterford.

Reimbursable Expenses Line 10113-52070
$200 Requested
EDC members on occasion pay out of pocket for expenses associated with travel to seminars and business
meetings. This line item provides for the reimbursement of funds expended by EDC members in providing
services to the Town.

SERVICES:
101 13-52010-101-010-13-00-52 ADVERTISING
10113-52020-101-010-13-00-52 POSTAGE
101 13-52030-101-010-13-00-52 PROFESSIONAL FEES
10113-52050-101-010-13-00-52 DUES,CONFERENCES & EDUCAT
101 13-52060-101-010-13-00-52 PRINTING
101 13-52070-101-010-13-00-52 REIMBURSABLE EXPENSES

Economic Developmnent Commission
FY2023 Proposed
$1,000
$0
$16,000
$10,071
$200
$200

ECONOMIC DEVELOPMENT COMMISSION:
SERVICES:
10113-52010-101-010-13-00-52 ADVERTISING
10113-52020-101-010-13-00-52 POSTAGE
10113-52030-101-010-13-00-52 PROFESSIONAL FEES
10113-52050-101-010-13-00-52 DUES,CONFERENCES & EDUCAT
10113-52060-101-010-13-00-52 PRINTING
10113-52070-101-010-13-00-52 REIMBURSABLE EXPENSES
}
Economic Developmnent Commission
FOR THE FIVE YEARS ENDED JUNE 30, 2021
»FY2021.. 
FY¥2020 
FY2019 
FY2018: 
-. 
FY2017
ORIGINAL, 
FY2021 
ORIGINAL, 
FY2020 
ORIGINAL’ 
FY2019 
ORIGINAL 
FY2018 
ORIGINAL 
FY2017
425 
Os, 425 
i) 
425 
4,275 
0 
1,100 
777
ft) 
022200 
i) 
“200 
200 
i) 
400 
1
0 
ft) 
i) 
i) 
am) 
“BOO 
0 
1 
0)
7,851 
7,043 
8,223 
6,831 
8,307 
7,050 
8,759 
7,185 
8,708 
7,185
150 
i) 
300 
i) 
300 
600 
ty) 
600 
40
150 
0 
150 
0 
150 
300 
15 
300 
283
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